Facebook: Spinning off Messenger was a good move, and here’s why

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Some Facebook users hate change — that’s just fact.

Roll out a radically revamped News Feed or tinker too much with privacy settings, and a subset of users inevitably cry foul. That’s what happened when Facebook made its standalone Messenger app a mandatory download last year for people who wanted to continue sending text-based messages through the social network. This “family of apps” approach, Facebook said, was done for the benefit of users, so that each app could offer a richer, more focused experience.

Stan Chudnovsky, Messenger’s head of product, suggests that if Facebook had kept Messenger a part of its main app, it wouldn’t be as full an experience. Features such as video calling, introduced last week, would go unnoticed by users. Read more…

More about Social, Facebook, Facebook Messenger, Social Media, and Apps Software

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Facebook: Spinning off Messenger was a good move, and here’s why

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